Search Engine Promotion Before the site owners, who decided that they needed to advance the site is often the question arises: search engine optimization and contextual advertising (such as Direct, Begun, Google Adwords). It is impossible to answer this question categorically and uniquely. Deciding what to choose, you can only take into account all the advantages and disadvantages of these types of promotion. All this must be assessed otnostielno specific site identified by keywords. And, of course, the same must consider the size of the advertising budget. The main and indisputable advantage of the context of promotion - this is guaranteed and in fact instant ad placement on the first pages of search engines. Promoting the site konstekstnuyu through advertising, you pay for impressions directly to the owner of service (search engine), it ensures that the site is being promoted (if you have enough money) will be shown in a special ad unit. We can say that this is the main and only advantage (for a very weighty than) web site promotion via the 'context'. The drawbacks of such a type of promotion has more. Consider a few basic ones. First - this value. Due to the constantly rising prices this type of advertising is unaffordable for many small and medium-sized firms. Another disadvantage of 'context' progress in comparison with the promotion of a site - ads only certain phrases. In the promotion of the Internet site, but the main search phrases that rise up hundreds of other phrases that are in the texts of the website, but it greatly increases the number of users. Using the shortcut possible to compare progress with drug addiction. Must not stop all the increase and increase the budget, and already will be hard to stop. Indeed, as soon as payment is terminated, the site goes into...

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