15) Considering the displayed one, this article has as focus the analysis of structure of the ranks of tourist information managed by the EMSETUR, taking itself in consideration the importance of the information for the tourists in the trips and its paper as strategy of development of the hospitality in the tourist product. In fact, the hospitality has a paper importantssimo in the development of a tourist product, a time that is the basic principle in the tourist shelter pautado in the will/necessity to receive the visitor well. In order to reach the considered objectives some metodolgicos procedures based in bibliographical survey had been carried through focusing the main authors who approach excellent subjects for this research, as for example, hospitality and the importance of the information for the development of the hospitality in the tourist product. The PIT? s had been analyzed from interviews carried through with the attendants of the ranks and also with the study of the project of the ranks of tourist information of the Company Sergipana de Turismo. The Importance of the Hospitality for the Consolidation of the Tourist Product the importance of the information for the development of the hospitality is analyzed from the understanding of the triad tourism? hospitality - tourist product. This relation if configures as interdependent of results, that is, to if thinking the tourist activity as a strategy of development of a locality becomes of utmost importance to adopt strategies that aims at the attainment of positive results through the exercise of the hospitality, either for the population of the receiving city, either for the public politics of government come back toward the improvement of the tourist infrastructure, making possible to become it acolhedora city for the tourist and motivadora for its population. This improvement can be characterized as development of the tourist product, that is, can through the hospitality be added value to tourist product e, consequently, to bring benefits for the tourist and the tourist destination chosen team for it. .
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