Generating Creative Solutions

In short, we can say that the main concept is that by simply applying different ideas you can get different results. One of the main characteristics of lateral marketing is to produce, based on transforming ideas, innovative products or services, without prejudice that this development implies the need have more time to enter the market Apply creativity, reflection, innovation, ultimately "break the mold" to modify existing markets saturated and creating innovative products or services to meet needs One of the most prestigious experts in marketing, Philip Kotler, supports the theory that it is necessary to create a gap in the product in question to apply the marketing side. He cites the following example actually very educational: Suppose we're talking about books, looking for variations might say, a new book with pictures in three dimensions, a new book where the title is written in the song of each page and other possible alternatives, in this case we are talking about traditional marketing, because we have not generated any vacuum. These are ideas that, although new, follow the logic of thought. While the new idea if it says "the book is not read", there is no logic, because to know that says a book is necessary reading. That would be marketing side.

These create situations that break with the logic. The solution to this scheme mentioned Kotler would for example, create audio books can be heard rather than read or even create a company that sells the service to send a person who comes to read the book. Well, I hope I have contributed something that you find interesting. Although, in truth, it would be developed further as a matter not so simple because originally, the marketing side of the concept of lateral thinking that is displayed as a kind of thought opposed to logical thinking. Finally, the ideal for any company is to develop or create new markets and achieve full capture. But for that you need to arrive with new products or services and that they be innovative and therefore all the creativity put in place to differentiate from the competition. This also runs for all entrepreneurs. The man is absurd because it seeks, and is great because it is.