11/17/2019

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Creative Project Values Esquina The esquina of the streets Peter Ivo and Comendador Rheingantz, in the Mont quarter? Serrat, noble area of Porto Alegre, was awarded with one totem that it is distinguished for its marcante and differentiated figure, that makes to remember to beautiful obeliscas sculptures. The project conceived for the Planobase Lubianca for the Arajo Santhos Real estate Investments, company who acts in the planning, development and management of investments in the real estate area, contemplated the creation of the visual identity for the enterprise Peter Ivo 855. They totem it, as main point of the identification of the place, was planned with a differentiated treatment to take care of three different vises, being two for who transit of car and to another one for pedestrians. Beyond being an element of marking and valuation of the esquina and the enterprise, the beeper calls the attention for its aesthetic innovator and visual abrangncia. Experienced in solutions of design and architecture for the corporative segment, the Planobase Lubianca made use of an important tool to potencializar the exposition of mark to become the still more attractive place. To strengthen the visual identity of the commercial space they had been also created mini totens indicating the parking and the numeration of the store. On the Planobase Lubianca: The Planobase Lubianca Design and Arquitetura work focada in the environment creation that brings life to the marks. She more than has 30 years in the market, the company strategically acts developing projects of architecture and design that they provide to greater expressividade to the companies. The strategical integration of tools of design graphical, visual communication, signalling and architecture of interiors, practised for the Planobase Lubianca, results in projects with a coesa message only e, translating the resulted identity of the company and generating its customers. Considering the...
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Generating Creative Solutions In short, we can say that the main concept is that by simply applying different ideas you can get different results. One of the main characteristics of lateral marketing is to produce, based on transforming ideas, innovative products or services, without prejudice that this development implies the need have more time to enter the market Apply creativity, reflection, innovation, ultimately "break the mold" to modify existing markets saturated and creating innovative products or services to meet needs One of the most prestigious experts in marketing, Philip Kotler, supports the theory that it is necessary to create a gap in the product in question to apply the marketing side. He cites the following example actually very educational: Suppose we're talking about books, looking for variations might say, a new book with pictures in three dimensions, a new book where the title is written in the song of each page and other possible alternatives, in this case we are talking about traditional marketing, because we have not generated any vacuum. These are ideas that, although new, follow the logic of thought. While the new idea if it says "the book is not read", there is no logic, because to know that says a book is necessary reading. That would be marketing side. These create situations that break with the logic. The solution to this scheme mentioned Kotler would for example, create audio books can be heard rather than read or even create a company that sells the service to send a person who comes to read the book. Well, I hope I have contributed something that you find interesting. Although, in truth, it would be developed further as a matter not so simple because originally, the marketing side of the concept of lateral thinking that is displayed as a kind of thought...

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